Brother's Brewery

Brothers Craft Brewing, an East Coast industry leader in craft beer, will soon publicly announce its plan to open a massive brewpub and event estate just east of Harrisonburg on scenic Route 33, directly across from Massanutten Resort. With this move comes the implementation of their new tagline, "feel the rain." With any branding change comes growing pains, and our job here will be to spin the announcement of this move and change into a positive and engaging marketing experience on social media for their followers.

For this project, I conducted in-depth research about Brothers, its history as a business, and its current and potential customer base. I interviewed business stakeholders and assembled a client dossier, which I used to design a creative brief. The brief I wrote dictated the way I designed the brochure for Brothers to announce their restructuring and growth.